The goal of a copywriter is to create words, and to arrange those words into such an order that the reader finds the sentences appealing—and that they want to take action.

A professional copywriter can help you draft important written content for your website, can create adverts, articles, personal statements and draft letters. Due to the variety involved in this occupation, a professional copywriter is capable of working on a broad number of subjects to help you market a business or product. A copywriter can be brought onto a project from the very beginning or be commissioned to review the work once it has been written to a certain standard.

Due to our varied experience, and our ability to research and comprehend new information and concepts at speed, we can shape your thoughts and ideas into a format that is readable, professional and written in a way for your business that is relevant—so the reader then takes action.

Copywriting needs the right ‘tone of voice’ and structure to match the style of your business service and to catch the attention of a prospective customer—and we can help with this. With our copywriting work, we are not looking for authorship so are happy to work on content as a ghost writer for you. The majority of copy work will take one of two forms: Articles and Blogs and Social Media Content Creation.

Articles and Blogs: The significance of regular, fresh updates on your website has now become crucial since 2014 when Google began to understand the difference between ‘keyword filling’ and well written varied articles and blogs. Authentic and genuine writing has once again become essential for search engine optimisation (SEO), and the better quality writing you are able to publish, the more Google rewards this, as reflected with a higher Google ranking. This then makes your website easier to find on search engines such including Yahoo, and Bing. A quality investment into advertising the core message of your business in a professional way is then rewarded back by search engines in a fair way.

* If you run a search for ‘london ghostwriter’ or ‘ghostwriting london’ you will see that this website ranks on page 1 and similarly, if you search for ‘uk ghostwriter’ or ‘ghostwriter uk’, the site will be featured between pages 1–2. 

Social Media Content Creation: We can help with social media content and strategy, mostly by creating any relevant content and passing that over (see above). We can also ‘set-up’ and initially manage, by taking over an account. Here it can be important to choose which platforms to harness, such as Twitter, Facebook, LinkedIn, Google+, and Instagram

We are experienced in writing WordPress websites. We work in collaboration with specialists for IT support and companies who offer expert social media and SEO advice. If you have requests for web hosting, or an SEO campaign,  we can arrange introductions with some of the most sought after SEO professionals who can rank you on page 1 of Google.

Copywriting can be seen as one of the first stones a writer will step on in their career and even the great crime and detective novelist Dashiell Hammett worked as a copywriter… James Patterson too, and William S. Burroughs!

The prerequisite for quality writing continues on and it is only in recent years that blogs and articles have been front lined for the freelance copywriter and as the internet grows, the way the internet demands that businesses publish quality writing will further spread. Because the skills of the copywriter is to persuade, it is, therefore not limited to the above in its content and in its service,  but can adapt to oversee letter writing, online ads, television script, catalogues, white papers, and in publishing—the dust jacket, flap and jacket flap and back cover copy in books and novellas.